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Campaign Results Tracked By Channel
Through integration of information at the marketing database level,
campaign results can be segmented and analyzed by channel, including direct mail, Internet,
broadcast, etc., enabling the user to track results effectively and assess campaign success by
channel. With our Web-based tools, results can be analyzed as soon as they are available;
strategy can be adjusted mid-stream on a current campaign to positively impact overall effectiveness;
and planning can be developed using knowledge gained in previous campaigns.
Data Overlays to Enrich Records
Data overlays of CC3-housed industry enhancement databases, including R.L. Polk, Dun & Bradstreet,
NCOA, et. al., can enrich records for ongoing maximization and highly effective campaigns. Integrating
these sources with your database in CC3's Customer Interaction Center, for example, can dramatically
improve results of new customer acquisition and customer retention programs.
CC3's expertise in marketing database management means the ability to build highly customized applications
to meet virtually any need and specification, including:
Inquiry Handling Through Lead Management
Our sophisticated Web-based supplier locator and lead management function directs inquiries through the
sales chain to the appropriate supplier, distributor or representative based on a number of database variables
and business rules, including nature of inquiry, geography and distribution channels, for example.
Integrating your database with CC3's Customer Interaction Center and sophisticated fulfillment operations enables
continued and one-to-one dialog with your prospects and customers over their preferred media: phone, fax, Web,
traditional or electronic fulfillment.
Sales Force Automation
When inquiries are generated through multiple channels, designated representatives receive automatic notification
of the inquiry. In the event that one representative fails to react within a pre-set time period, the system
automatically reassigns the lead and notifies another representative.
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Click here to read our Marketing Database Design & Management brochure.
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CC3's proprietary list processing technologies increase the effectiveness and return on investment of any
direct marketing campaign. These technologies make it possible for marketers to develop lists based upon
specific criteria and to test the sensitivity of those lists to real-time changes in the selection criteria.
CC3's comprehensive file hygiene programs, including NCOA and postal pre-sort, automatically correct and
standardize address information.
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CC3's unique, functional planning services allow customers to better prepare, direct and broadcast
marketing campaigns by enabling them to digitize, catalog and host their marketing messages (via e-mail,
video, television, radio and print ads) on a secure and scalable Web site.
CC3's customer-friendly online tools reduce advertising approval time, hasten time-to-market of local
advertising placements, provide nationwide delivery of consistent marketing messages and ease advertising
campaign alterations.
The Right Technology for Every Project
CC3 offers solid IT infrastructure through:
- IBM S/390 Mainframe - 124 MIPS
- Sun/Compaq Enterprise Server Farm
- Linux Web-based Internet solutions
- More than 10 terabytes of disk storage
- Intel/Cisco multi-gigabit network backbone
- Redundant Internet connectivity with
CheckPoint security
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CC3's database design and management capabilities are further enhanced by our comprehensive list
brokerage and management techniques. We begin by drilling deep into a market and providing direct
marketers access to the lists that reach key targets. Through our ongoing consultative analysis,
we work side-by-side with customers to identify the opportunities each list presents, along with
real-time analysis of the effectiveness of a list while it's in use.
- CC3's full range of services provides access to thousands of mailing, telemarketing and fax
lists, as well as high-quality opt-in e-mail lists.
- CC3 is a recognized leader in the high-technology sector of list brokerage and management,
with specialization in the business-to-business, consumer and technology markets.
- At CC3, we understand the distinct commercial value of customers' marketing lists and we
work diligently to craft them into competitive revenue streams.
We are sensitive to the issues relating to consumer privacy and security. Our trained staff applies
sophisticated security measures to safeguard data from unauthorized access, use or disclosure, ensuring
all programs are in complete compliance. Because CC3 continually manages against these evolving issues,
we save clients time and money.
Click here to learn more about our list services.
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