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At CC3, we believe our clients deserve the industry's most advanced direct marketing services designed to achieve optimum campaign results. To this end, we continuously seek ways to enhance and expand our fully integrated capabilities and service offerings, and recently acquired a significant interest in @Once, a leading national provider of strategic e-mail messaging solutions.
According to recent research, as many as 50 percent of consumers typically engage in and respond to "simultaneous media usage." This supports our long-held belief that a blend of online and offline strategies can greatly maximize our clients' marketing investment by providing multiple ways for them to effectively and efficiently communicate with potential consumers of their products and services.
Our relationship with @Once enhances CC3's existing range of online communication capabilities. We are proud to be among a select few national direct marketing services providers with a proven history of providing truly powerful, results-driven online and offline "blended" marketing solutions to our clients. With the addition of @Once, we are now able to offer the next generation of highly personalized, permission-based e-mail messaging capabilities fully integrated with direct mail, fulfillment, statement processing, database, list management and brokerage and inbound call center services. If you wish to explore how an e-mail campaign component can support and enhance your current direct mail program, contact us for a test demonstration.
What's more, over the past four years we have invested more than $40 million in our people, technology, equipment and facilities and considerably increased our capabilities as a result. For example, our impressive array of equipment — including computer-to-plate pre-press, high-speed ten-color UV Web printing press, on-demand digital color laser printer and several new laser units (CC3 now has more than 60 simplex/duplex roll & cut sheet laser-personalization units) — enables CC3's direct mail operations to cost-effectively produce two billion direct mail packages per year.
In addition to strong enhancements to our own capabilities, we are extremely proud of the outstanding results we've been able to help our clients achieve. Some recent accomplishments on our clients' behalf include:
- Working collaboratively with one financial services customer, our East Coast Direct Mail Operations reduced cycle times for its programs across the board. For example, enhancements in pre-planning processes that allowed letter text and personalization to be imaged and ready to print in only hours versus days shortened the cycle time for their monthly 10 million-piece mailing from 21 days to just 10. A major telecommunications provider utilized CC3 West to produce and mail up to one million pieces per day in a program designed to generate daily leads to its call center. And for a popular Internet service provider, CC3 East and West Coast Operations worked together to hand-assemble and mail a total of more than two million CD-ROMS. Using both CC3 facilities significantly improved in-home delivery times for that client.
- Our Fulfillment Operations Group effectively reduced the cycle time of one client’s 250,000-piece membership program from eight weeks to just three by introducing an automated operation. The group also completed a customer welcome kit containing four personalized inserts and 150,000 backlogged pieces. CC3 executed this project with 100 percent accuracy in just two weeks — four weeks faster than our client anticipated.
- CC3’s Statement Processing Group expanded its services to include one of the country’s largest full-service brokerage firms, providing the client and its 1,500 brokers with daily confirmations of transactions in e-mail, printed copies and PDF forms.
- The Database Group, working closely with CC3’s Fulfillment Group and Customer Interaction Center, developed a comprehensive customer care system on behalf of a Fortune 100 client allowing its prospects and customers to access a toll-free number and enjoy a variety of services.
- Our List Group managed an ongoing marketing initiative, consisting of several monthly e-mail campaigns, designed to help a major software company build its internal database. CC3’s List Group has been further strengthened through last year’s launch of CC3 SOURCE, which placed more than 50 high-quality lists at our clients’ fingertips.
Driven by successes like these, an increasing number of clients have begun to utilize CC3’s integrated service offerings to enhance their campaigns and operate more cost-effectively. In the past year, we have seen many examples of client programs drawing upon the expertise of more than one CC3 group. In addition, CC3’s enhanced e-mail and e-fulfillment services provided clients with a variety of electronic alternatives in support of their land-based communications.
Since founding the print-to-mail recovery category in 1996, Mail-Gard has given CC3 the unique distinction of being the only direct marketing services company operating a disaster recovery hot site. CC3’s Mail-Gard protects the revenue streams and critical business applications of more than 135 Fortune 1000 companies from business interruptions — plus CC3’s own operations - representing the largest client base for print-to-mail services in the country. To learn more about the importance of business continuity and recovery services, visit www.mailgard.com.
Finally, CC3’s Online Suite offers advanced online campaign management tools designed solely to help clients save time and money. The Online Suite offers a series of value-added services to clients at no cost:
- E-Proofing – Web-based collaboration and document viewing;
- WebView – Online publishing of production reports, available immediately after production processing;
- E-Inventory – Real-time inventory reporting and status access;
- Track-My-Mail – Online reporting of mail progress using USPS “Planet Codes”; and
- Online Tracking – Shipment tracking of production runs integrated with external carriers.
As 2003 progresses, CC3 will continue to build on our vision of serving as a true partner to our clients. More detailed information on CC3’s wide breadth of services and capabilities can be found throughout our Web site. For a brief but informative overview of how CC3’s complete range of offerings enhances every step of the customer lifecycle and ensures that each campaign supports and strengthens the next, visit our Closed-Loop Demo (running time is about two minutes).
In closing, I’d like to personally invite you to visit our Web site often, as we are continuously adding information about new service lines, enhancements and other new content designed to provide the best value to our clients. As always, please do not hesitate to contact me personally — or any member of the CC3 team — if we can be of assistance to you in any way.
Sincerely,
Don McKenzie
President & Chief Executive Officer
215.672.6900
dmckenzie@cc3.com
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